Blackstock & Weber Collaborate With J.Crew On Wild Moccasins
Blackstock & Weber founder and creative director Chris Echevarria calls his new collaboration with J.Crew a “loop moment.” The rising American designer worked on the sales floor of the Tribeca Liquor Store – a concept and clubby boutique opened by J. Crew President Mickey Drexler, chief men’s designer Todd Snyder and marketing scholar Andy. Spade – while attending fashion school. at FIT.
During Drexler’s visits, he asked Echeverria about brands other than his which he should pay attention to. (It’s hard to look away from your ship as you steer it.) The liquor store was popular and played a pivotal role in changing the way men dressed, largely for the better. . Those who occupied it, Echevarria among them, were in retail stores helping men trade their G-Shocks for antique-looking Timexes and luxury joggers for Ludlow suits.
Eventually, Drexler and Echevarria’s interactions turned into a more robust role search for J. Crew’s In Good Company hub, part of the business dedicated to selling collaborations and spotlighting foreign brands. . It was a new idea at the time, and it has since evolved into J.Crew’s Brands We Love page, where you can shop for Marathon Watch Company watches, New Balance sneakers, Patricks styling products, pants. and accessories Darryl Brown, and head and face of Huron stuff.
Now, in 2021, a decade after his stint at J.Crew, Echevarria’s exclusive new moccasin will debut in the section he sort of helped establish – alongside J.Crew’s collaborations with Alden, RM Williams, New Balance, Marathon Watch Company, and Reebok. Reebok aside, that’s quite a list. (Sorry, Reebok. Just kidding.) It’s a line of quality products that brand stakeholders hope to help reestablish J.Crew as a go-to men’s retailer. Echevarria hopes so too, especially now that his brand has joined the club.
“I worked at J. Crew during a really exciting time. But I went through that time until a time where it got less exciting. J.Crew has that in them ‘, so I wanted to show it to the world in my own way, ”says Echevarria. “I do not work at J.Crew corporate, I am not the creative director, it is not my role. But if I can take what they already have, “which, we both agree, has steadily improved from season to season ahead of Brendon Babenzien’s arrival in 2022,” and show them how I envisioned it. , how I would put it on, how I think their clothes I look really cool, I want this opportunity more than anything … because J.Crew maybe has a tendency to skew security a bit, but this has never been forgotten. “
Pair Echevarria’s moccasins – officially called The Ellis Penny Loafer Exclusively for J. Crew in Caramel Spotted Pony and Caramel Suede – with this season’s J. Crew clothing and everything changes. J.Crew clothing look costs again. And that’s a reason to celebrate – for Echevarria too, beyond its ambitions for its own brand.
“I say it over and over, but my days at J. Crew have been very important to where I am today. I think without them, and my time there, there might be- not be had from Blackstock & Weber, ”he says. “It’s great for me to be able to do something like this with a brand that I have a history with.”
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