BYU basketball player’s company hooks women’s team with custom shoes

BYU sophomore Trey Stewart’s startup has used the NCAA’s NIL rules to help other athletes at the school.

(Rachel Rydalch | The Salt Lake Tribune) Brigham Young Cougars head coach Mark Pope pulls Brigham Young Cougars guard Trey Stewart (1) to the side during the second period of an NIT game against the 49ers of Long Beach State at the Marriott Center Wednesday, March 16, 2022.

The BYU women’s basketball team recently received a gift from a company founded by another cougar.

Happiness by default, a company started by guard Trey Stewart, gave each player on the women’s team a pair of all-white Nikes with their number and last name. Custom shoes are part of the clothing sold by the company.

Default Happiness signs athletes for name, image and likeness offerings. Stewart said in February he had signed quarterback Jaren Hall and former point guard Alex Barcello.

“I wanted to work with the athletes at our school to promote things that are important to them,” Stewart said.

Hall wants to start an anti-harassment foundation. There are shirts and sweaters on the company’s website that say “Kindness Matters,” and all proceeds from those items go to starting a foundation of the same name.

The women’s basketball team prepares for its first season under new coach Amber Whiting. She said on a recent BYUtv appearance that “the goal is to get 10,000 people into the stands” at the Marriott Center for their games. She added that there are things in progress if the team actually achieves this goal.

The women’s team opens the season on October 27 at home in an exhibition against Westminster.

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