Exclusive footage: NBA and Hennessy have created a one-of-a-kind basketball court in Taiwan – Basketball Network

In April, the NBA and Hennessy set up a unique basketball court in front of the National Chang Kai Shek Memorial Hall located in Zhongzheng District in Taiwan.

The NBA and Hennessy teamed up in April to build a unique basketball court in Taiwan as part of its efforts to promote cultural significance and basketball. The result is a feast for the eyes and for basketball fans.

The only jumbo basketball court in the world

In April, the NBA and Hennessy set up a unique basketball court in front of the National Chang Kai Shek Memorial Hall located in Zhongzheng District in Taiwan. It features a mammoth white basketball bearing Hennesy and the NBA logo. The court is painted black with white lines with the NBA and Hennessy logos. It looks sophisticated with a nice mix of tradition and culture brought by the historic memorial hall in the background from afar. As posted on his LinkedIn pagemarketing director Leo Wan said he wants to promote the cultural significance with the event.

“This partnership with the NBA has brought to life the cultural movement that Hennessy has embarked on and we couldn’t be more proud to be able to orchestrate one of the most iconic moments at the National CKS Memorial Hall. We are absolutely ready to continue to push the boundaries and bring more cultural relevance to our consumers in the years to come!”

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Hennessy has partnered with the NBA in 2020 to become the league’s official spirit. Hennessy has replaced Jack Daniels as the NBA’s spiritual partner. Since then, efforts have been made on NBA courts around the world to promote the cultural experience to fans through activations and innovations that promote the “Never Stop, Never Stop” philosophy. ‘install “.

Hennessy also performed similar stunts to celebrate the NBA’s 75th anniversary. The world’s number one cognac has created the world’s first floating basketball court in the middle of Sydney Harbor in Australia. It looks like Hennessy and the NBA keep creating unique basketball courts in other parts of the world, and fans should be anticipating with vigor where the new facilities will be placed.

The NBA draws a thin line

Fortunately, the basketball court in Taiwan did not irritate China, a known important partner of the NBA in Asia. China has become one of the most important markets for the NBA and its players. There’s a reason superstars stop by China when promoting their shoes. Taiwan and China have been at odds in recent years, and the conflict has almost spilled over to the basketball court.

Enes Kanter has expressed his support for Taiwan, which might explain why he is no longer in the league today. The NBA couldn’t risk incurring the wrath of the Chinese government or losing the massive revenue from partnerships and merchandise sales there.

Hennessy is well on its way to bringing people together and creating new experiences for basketball fans around the world. Kudos for making the sport even more global while simultaneously promoting cultural experience.

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