From Adidas to Balenciaga: Here are the brands and companies that cut ties with Kanye West because of his anti-Semitism – Celebrity

American rapper Kanye West, who now goes by the name Ye, has sparked outrage for his anti-Semitic remarks and his subsequent defense of them. But with his remarks came a flood of criticism not only from celebrities but also from brands and companies who have now distanced themselves from the rapper. The latest is Adidas with whom he owns the Yeezy brand.

It’s anti-Semitism

The reactions were sparked after a single tweet from Ye, for which he has since refused to apologize. In the tweet, he wished death on the Jewish people and then added how “funny” it is that he “couldn’t be anti-Semitic because people of color are also Jewish.” He claimed people had “played” with him and tried to “blackball anyone who opposes” their agenda.

He was later slammed by model Bella Hadid for his tweet, which said there was no room for such behavior and commented “This is not okay. Anti-Semitism or the targeting of any innocent Jewish person anywhere will never be acceptable. »

His tweet sparked a movement in Hollywood expressing their support and solidarity with the Jewish people and calling for a boycott of Ye. The pressure on social media has been particularly harsh on Adidas, which did not immediately respond to criticism.

On Tuesday, the athleisure brand released a statement saying it had chosen to part ways with Ye because the brand “does not tolerate anti-Semitism and any other kind of hate speech.” It comes after Ye brags that Adidas wouldn’t let him down no matter what he said.

“I could literally say anti-Semitic bullshit and Adidas can’t let go of me. I could say anti-Semitic things and Adidas can’t let me go. Now what?” he said during a Drink Champs podcast.

However, Adidas isn’t the only brand or company to have cut ties with the 45-year-old rapper. Here are a few brands and companies that recently cut ties with the “Heartless” singer.

Adidas

German sportswear giant Adidas announced on Tuesday that it was ending its partnership with Ye after his series of anti-Semitic outbursts.

They called his comments “unacceptable, hateful and dangerous” in a statement. “After careful consideration, the company has made the decision to immediately end the partnership with Ye.”

Adidas said it would “end production” of the popular Yeezy line designed with Ye and “stop all payments to Ye and his companies.”

The abrupt end of the collaboration between the sportswear brand and the rapper would reduce Adidas’ bottom line in 2022 by “up to 250 million euros ($246 million),” he estimated. .

Along with Beyonce, Stella McCartney and Pharrell Williams, Ye’s was one of the main names used by Adidas to drive sales, especially online.

Balenciaga

Parisian fashion house Balenciaga ended its relationship with the rapper nearly a week ago, saying it “no longer has any relationship or future plans related to this artist.” Kering, Balenciaga’s parent company, announced the news in a statement to WWD.

The “Stronger” singer opened Balenciaga’s recent show at Paris Fashion Week (PFW), wearing what appeared to be combat gear and a mouth guard. Footage of him walking through the mud pit, PFW’s fashionable ramp, has been removed from Balenciaga’s website.

Difference

The rapper and the brand ended their partnership with Yeezy Gap last month, according to The Guardianafter the brand had “no choice but to terminate its collaboration agreement due to Gap’s substantial non-compliance,” according to Ye’s attorney.

Now, the company has released a statement in light of its recent remarks and said, “In September, Gap announced the end of its partnership with Yeezy Gap. Our former partner’s recent remarks and behavior further underline why. We are taking immediate action to remove Yeezy Gap products from our stores and have shut down YeezyGap.com.

Creative Artists Agency (CAA)

According CBS NewsHollywood talent powerhouse Creative Artist’s Agency cut ties with Ye over his anti-Semitic remarks.

Agency has officially dropped him as a client, source says CBS Money Watch. CAA only represented Ye for his tours. He signed with the agency in 2016 but hasn’t toured since.

Cohen Clair Lans Greifer Thorpe & Rottenstreich

The law firm that represented Ye during his divorce from socialite Kim Kardashian has now parted ways with the rapper.

“I can confirm that we no longer represent Ye,” attorney Robert Stephan Cohen wrote to The Washington Post tuesday.

JPMorgan Chase

According The Washington Post, the bank parted ways with Ye this month before recent backlash over his anti-Semitic remarks.

Conservative activist and Ye supporter Candace Owens earlier this month tweeted a letter showing that the bank had ended its relationship with Ye Yeezy’s brand and given him a month to move to another bank.

In its letter, the bank gave Ye time until November 21 to transfer his funds before the account was closed.

Camila Vasquez of Brown Rudnick LLC

Known as the lawyer who represented Johnny Depp in his very public lawsuit against ex-wife Amber Heard, Camila Vasquez dropped Ye as a client.

Its decision came after other brands announced they were doing the same. According The cup, law firm Brown Rudnick was still willing to work with Ye as long as he retracts his anti-Semitic remarks, but by TMZYou refused.

MRC

Hollywood financier MRC issued a statement on Monday and said it was ending their relationship with Ye. The statement begins with the announcement that the company has shelved Ye’s documentary.

“This morning, after discussion with our filmmakers and distribution partners, we made the decision not to proceed with any distribution for our recently completed documentary about Kanye West. We cannot support any content that amplifies his platform,” reads- we in the press release.

They added that Ye is a producer and “music sampler” for the documentary and that a week ago he sampled a “remixed version of a track that charted over 300 years on Jews being the evil and those who conspire to control the world for their own gain”. . “This song was performed a capella in the days of the Pharaohs, Babylon and Rome, went acoustic with The Spanish Inquisition and Russia’s Pale of Settlement, and Hitler took the song electric. Kanye has now contributed to the fit into the modern age,” they wrote.

vogue

vogue Editor-in-chief Anna Wintour no longer intends to work with Ye, a magazine spokesperson says page 6. The movement, however, predates Ye’s anti-Semitism. It came after he appeared at a Yeezy fashion show in Paris earlier this month where he wore a shirt with the slogan “White Lives Matter”. The phrase is a whistle for right-wing groups in the United States and a reaction to the Black Lives Matter movement. His virulent response to criticism for vogues Fashion editor Gabriella Karefa-Johnson drew widespread condemnation, particularly from Gigi Hadid. Despite his apologies, vogue decided to cut ties after the incident.

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