Larry June recruited for Bodega’s Legacy New Balance 574 campaign –

Bodega, the Boston-based streetwear boutique founded by Dan Natola, has teamed up with “internationally renowned and locally respected” Bay Area heartthrob Larry June.

On the footwear front, the franchise has aligned with classic sneaker brand New Balance to create a new 574 Legacy collection. Harnessing the “Smoothies in 1991” rapper to introduce the two new “Departure” and “Arrival” colorways, Larry sits on the side of a black-on-black Acura NSX eating his symbolic favorite fruit: oranges. In another photo, he’s wearing a gray Bodega New Balance 574 Legacy tracksuit with his chunky “1991” chains that complete the ensemble — he doesn’t overdo it.

Both 574 Legacy styles include yellow and blue primary color schemes and stay true to classic New Balance-specific details. The only different element added to the classic shoe is its tongue, which has been replaced with an embroidered New Balance logo for co-branding purposes with Bodega.

Larry June has blazed his own trail, in his own way, making him the perfect figure to portray the campaign to be “known internationally and respected locally.” As far as music goes, he recently teamed up with Jay Worthy and LNDN DRGS for their collaborative effort 2 P’z In A Pod following his EP In the late night and LP Orange print.

The New Balance 574 Legacy Collection, designed by Bodega and presented by Larry June, will be available for purchase July 15 via Bodega.

Check out the collection below.

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