LEGO VIDIYO x adidas Collection Announced – The Brick Fan
LEGO doubles the LEGO VIDIYO theme and their partnership with adidas by announcing the LEGO VIDIYO x adidas collection. The collection is designed for kids and will be available to adidas Creative Club members on May 28 with wider distribution on June 1.
Make the world your stage with new adidas and LEGO® VIDIYO ™ clothing
HERZOGENAURACH & BILLUND, May 27, 2021: Today adidas and the LEGO Group announce a new collaboration as part of their ongoing partnership, this time featuring a playful adidas and LEGO® VIDIYO ™ theme. movement, taking inspiration from the LEGO VIDIYO play experience designed to unleash children’s creativity through music and play. The pieces in this line have been infused with unique patterns and fun elements that make it clear that With the adidas and LEGO VIDIYO collection, kids can transform their world and wardrobe into a scene of self-expression.
The comfy and play-ready adidas and LEGO VIDIYO collection takes its graphic elements from the LEGO VIDIYO world, translating the vibrant and playful nature onto a new stage. William Thorogood, Product Manager of the LEGO Group, said: “This collaboration is special because it stimulates children’s imaginations and inspires them to express themselves freely without fear or judgment. By mixing, matching and customizing their own unique looks, kids can find freedom, joy and confidence walking to the beat of their own drum! “
The collection is designed for young people and will be available to adidas Creative Club members on May 28, with wider distribution from June 1 to http://www.adidas.com/LEGO.
The collaboration between the LEGO Group and adidas is a multi-year partnership that aims to breathe more fun into the lives of children and adults through playful products through clothing, accessories and bricks. It started with the AZX8000 sneaker in September 2020, and since then fans have been able to celebrate their passion for the two iconic brands in completely new ways. Now you can add to the collection with these pieces inspired by the dance lifestyle of LEGO VIDIYO.
Adidas and LEGO VIDYIO Collection (available in youth sizes):
• Jacket: 70 €
• Sweatshirt: 50 €
• Tees: 35 €
• Pants: 50 €
• Shorts: 35 €
• Tracksuit: 80 €
• Hat: 18 €
• Socks (pack of 3): € 18
• Shoes: 55 €
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