New Balance sneakers gain popularity thanks to Kate Middleton and Kaia Gerber

Leanne Bayley

Global Fashion Research Platform Lyst released its quarterly report ranking fashion’s most popular brands and products. In the list, the Duchess of Cambridge gets a shout out with the request for New Balance growing sneakers all over the world, both in terms of searches and sales. Kate has worn her New Balance Vazee Transform sneakers a few times, but she’s not the only fan! Rihanna and Kaia Gerber both wore cool sneakers, and pageviews for the label rose 41% quarter-on-quarter as the brand’s 993 running shoes entered the top product list for the first time. most fashionable for women Lyst in 7th position.

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Kate Middleton wearing her favorite New Balance sneakers

Kate first broke out the sneakers in February 2017 while training for the London Marathon, and we last saw her in a pair while on a trip to Ireland. Unfortunately, this was a colorway exclusive to sweaty betty.

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Kate wears the New Balance Fresh Foam Arishi v2 in Light Cyclone with Sea Salt & Champagne Metallic

The American brand, which was launched in 1906, has had a lot of success in recent months with a new retro launch that has created waves on social media with various Instagram stars rocking the unisex 530 retro runners in multiple colors. We spotted them on fashion influencer Claire Wakeman, Emily Bull, Lucy Williams and Emily Oberg.

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Kaia Gerber wearing the 990 running shoes

Other Instagram stars are rocking New Balance

Claire Wakeman on Instagram wearing New Balance

Lucy Williams on Instagram wearing New Balance

Each Style 530 features a breathable mesh upper on an ABZORB cushioned sole and is super comfortable for your government-approved walk.

Shop New Balance 530 colorways…

New Balance 530 white and pastel pink trainers, £80, ASOS


New Balance 530 white and black trainers, £95, ASOS


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New Balance 530 navy and silver trainers, £95, ASOS


New Balance 530 White Trainers, £95, Urban Outfitters


New Balance 530 yellow and white trainers, £95, New Balance


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