New Balance’s Dirty, Ketchup-Stained 57/40 Sneaker is Exclusively for Dads


New Balance is recognized as the ultimate manufacturer of daddy’s shoes, so it’s only fitting that the brand embraces its reputation through a sneaker created specifically for dads. Covered in stains and with a dirty sole, “Father’s Day” 57/40 proves that every day can celebrate Dads, even if their real party was over a month ago.

Since fathers typically go for the same sneaker on any day (or occasion), we doubt the delay affects sales. Also, dads are no doubt savoring New Balance’s other Father’s Day offerings: The brand has teamed up with Miller Lite to create a huge shoe-shaped koozie called – dad joke warning – a “Shoozie. “. Made from the exact material that adorns New Balance’s 624 Trainer, the Shoozie offers dads the same comfort and style as the brand’s sneakers, once dads are ready to launch their real shoes.

In the name of the Father – Embodying the same laid back energy, Father’s Day 57/40 has been detailed with all-over imperfections. Flaunting a look that involves a pristine lawn and expert grilling skills, the sneaker features a distressed sole with patches of grass and spots of dirt alongside a dirty upper with tarnished edges. The shoe’s navy blue “N” mark, along with its once-immaculate laces, were splattered with red and yellow stains believed to represent leftover hot dog toppings.

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And despite the irony of paying top dollar for an already worn sneaker – reminiscent of parental protest to buy already ripped jeans – the shoe itself personifies a man who fiercely protects both his beer and his thermostat. A double-stacked sole offers the chunky look that is synonymous with old-fashioned daddy’s shoes, while a white base and touches of navy blue make things simple for the hassle-free dad. The reflective details on the side New Balance branding provide practical functionality if dad starts his job on the lawn at dawn.

For daddy or daddy? – Real Dads would buy plain New Balance sneakers and let their work show – after all, what would other Dads think of faked grass stains and ketchup splash? But if you’re hoping to wear this pair ironically, or consider yourself more of a daddy than a daddy, the New Balance 57/40 for Father’s Day is priced at $ 149 at select retailers. Happy late holidays.

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