Ranveer Singh Becomes First Indian To Feature In adidas And Yohji Yamamoto’s Global Y-3 Campaign In 20-Year History : Bollywood News

Ranveer Singh has become a global cultural icon of India as he has gloriously represented our country in the West for years through his breakthrough acting in movies and massive global brand associations! Ranveer’s new global campaign sees him collaborating with iconic Japanese designer Yohji Yamamoto! Ranveer is the headliner of adidas and Yohji Yamamoto’s ‘Y-3’ campaign! Before him, only the legend of French football led a Y-3 campaign! That says a lot about the global appeal and equity that Ranveer currently commands.

Ranveer Singh becomes first Indian to feature in adidas and Yohji Yamamoto’s global Y-3 campaign in 20-year history

The campaign aims to spotlight Ranveer as the quintessential face of Y-3. Against the backdrop of futuristic India, the campaign explores the convergence of visuals. Shot by Rid Burman, under the creative direction of Leo Burnett India, the visually dynamic campaign draws on Ranveer’s inimitable charm, exuberant energy and multifaceted personality to deliver a fresh take on the past, present and future of Y-3. Featuring unique and powerful choreography by Terrence Lewis, the campaign celebrates Ranveer Singh as he artistically reinterprets and reinvents the very notion of sports movement. A subversive ode to Y-3’s inherent DNA, with a focus on individual moments, the series of expressive visuals explores the artistic middle ground between dance and sport.

Speaking about the association, Ranveer Singh said, “It is an incredible honor for me to be part of Y-3’s iconic legacy. This collaboration challenges the dominant perception of sports movement – ​​its fluidity. It’s great to be able to glimpse the future and bring it to life with a metamorphic Indian touch”.

Meanwhile, Ranveer Singh will be Rohit Shetty’s next star Circus, released on December 23. The film stars Pooja Hegde and Jacqueline Fernandez. He also has that of Karan Johar Rocky Aur Rani Ki Prem Kahani. The film stars Alia Bhatt, Dharmendra, Jaya Bachchan and Shabana Azmi. The film is slated for release in 2023. The actor also signed Shankar’s Anniyan remake.

ALSO READ: Deepika Padukone Opens Up About Late Night Conversations With Ranveer Singh On Meghan Markle’s Archetype Podcast Ending Split Rumors

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