The Athlete’s Foot x adidas Relaunch ‘The Athlete of the Mic’ Contest in Atlanta – ARCH-USA

Source: The Athlete’s Foot teams up with adidas to bring back ‘The Athlete of the Mic’ contest with the winner performing at the ‘Hot 107.9 Birthday Bash’ in Atlanta

Athlete’s Foot (TAF) became a landmark in sneaker culture as the chain dwindled in numbers across the country and stores like Jimmy Jazz, DTLR, Villa and Shoe Palace became more prominent. What hasn’t happened to athlete’s foot is the letter of Nike and now the brand and chain of stores are experiencing a resurgence in the United States. TAF is one of the few sneaker chains to offer a franchise model. They recently became one of the few sneaker retailers to add a female-owned franchise. As the brand begins to roll out an omnichannel experience in the future, it is essential that it solidifies its online presence. The newly designed website is the first step with e-commerce to follow. Athlete’s foot (

A quick visit to the redesigned website provides news and information about TAF, but more importantly for this upcoming event, it offers details on how to audition for The Athlete of the Mic. After almost three years, adidas and TAF are reviving one of the hottest events in sneaker and hip-hop. To learn more, read below and use the links throughout this article to learn more:

©Kat Goduco Photo Crew

Do you have what it takes to grace the stage at Birthday Bash 2022? Submit your video to win a trip to Atlanta, GA to play Birthday Bash and be crowned the Microphone Athlete!

eligibility + video requirements

Please ensure that your video meets the following requirements:

  • Clean version (no swearing or foul language)
  • 2 minutes maximum length.

*any swearing/foul language will be automatic disqualification.

*candidates must be 18 or older audition and enter the contest.

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